Puskar Singh Badal
Treasurer, ISPAN & Director, Eastlink Technology Pvt. Ltd.
Puskar Singh Badal is a seasoned executive and financial strategist in Nepal’s telecommunications industry. As the Treasurer of the Internet Service Providers’ Association of Nepal (ISPAN), he is responsible for the financial health and fiscal oversight of the association. He is a co-founder and Director of Eastlink Technology, a company that has played a significant role in merging television and high-speed data services.
Professional Background & Career
Mr. Badal is widely recognized for his expertise in the operational and financial management of network services. His leadership at Eastlink Technology has focused on building a resilient multi-service network.
Service Convergence: He was an early advocate for the “Triple Play” service in Nepal—combining Internet, Television, and Voice over a single fiber-optic connection.
Strategic Growth: Under his guidance, Eastlink has expanded its footprint beyond the Kathmandu Valley, focusing on providing high-quality digital TV and broadband services to regional urban centers.
Infrastructure Investment: He has been instrumental in securing the investments necessary for Eastlink to upgrade its core network to handle the increasing demand for 4K streaming and high-bandwidth applications.
Leadership in ISPAN
In his capacity as Treasurer, Mr. Badal serves as the financial backbone of the association. His role involves:
Fiscal Management: Managing ISPAN’s budget, membership dues, and funding for industry-wide legal and promotional campaigns.
Economic Policy Advocacy: He often represents the ISP industry in discussions regarding taxation, such as the Telecommunication Service Charge (TSC) and the Telecommunication Development Fee (RTDF), advocating for tax structures that make internet more affordable for consumers.
Industry Sustainability: He works closely with other board members to analyze the economic impact of government policies on private ISPs, ensuring that the association remains a viable and influential voice for its members.
Key Contributions & Philosophy
Mr. Badal is known for his pragmatic and data-driven approach to business.
Reliability Over Hype: He emphasizes the importance of consistent uptime and high-quality customer service as the primary drivers of long-term business success.
Public-Private Cooperation: He believes that for Nepal to achieve its “Digital Nepal” goals, the government must view ISPs as partners in development rather than just revenue sources.
Industry Unity: As Treasurer, he has promoted transparency within the association, fostering a culture where competing ISPs can collaborate on shared financial and infrastructural challenges.